Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV.

Taught through lectures, practical exercises and a group work you will learn how a creative team in an advertising agency works with clients to create and communicate a brand or product. At the end of the course you will go head-to-head with your peers as you pitch your ideas to the client who will choose their favourite concept.You will also be encouraged to experiment with models of advertising to enable you to debate and formulate new ideas.

Topics Covered

• Working to a client brief
• Content creation
• Art direction
• The difference between content for print, online, radio and TV
• Pitching your campaign

Course Outcomes

By the end of the course you should be able to:

• Understand how a creative department approaches a client brief
• Develop a campaign across press, TV and radio
• Pitch and explain your concepts to clients with greater confidence

Who Should Attend
Those working in advertising, marketing, PR, fundraising or agency management who wish to learn how a whole campaign is put together

Level
Beginner

Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, Social Media Marketing or Transmedia Storytelling.

"This course is also available as an online course: Creating an Advertising Campaign (Online)."