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Creating and Managing a Corporate Brand

Taylor Mason Training

Course

Inhouse

£ 949 + VAT

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Description

  • Type

    Workshop

  • Methodology

    Inhouse

  • Class hours

    8h

  • Duration

    2 Days

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This two-day course will get you started on the road to creating a perfect brand.

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Subjects

  • Brand Management
  • Brand positioning
  • Brand activities
  • Marketing
  • Marketing Strategy
  • Branding
  • Campaign Planning
  • Creative Thinking
  • Interactive Advertising
  • Planning

Teachers and trainers (1)

Taylor Mason

Taylor Mason

Very Experienced Trainers

All our trainers are experts in their field, most of which have worked for us for some time. From 1-1 coaching to complex change programmes we have the skills and experinece. We cover, Human Resouces, Communicaton Skills, Leadership and Supervision, Microsoft & IT, Sales & Marketing, Personal Development, Health & Safety, Project Management, PA & Office Skills,

Course programme

What you learn:

  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

During the course you cover:

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results

See related categories

Creating and Managing a Corporate Brand

£ 949 + VAT

The best Other programming courses

See all

See all