Creating Business Strategy – A Masterclass
Course
In City of London
Description
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Type
Workshop
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Location
City of london
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Class hours
12h
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Duration
2 Days
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Start date
Different dates available
Writing strategic plans is increasingly the job of managers at many levels. This two-day workshop provides insights into the rationales behind long-term planning and highlights key issues with examples from industries as diverse as automotive to hotel and pharmaceutical companies giving delegates.
Facilities
Location
Start date
Start date
About this course
Any manager who has not previously received training in strategic management. A basic understanding of business finance is desirable but not essential.
Reviews
Subjects
- Writing
- Business Strategy
- Monitoring
- Creative Thinking
- Creative Writing
- Marketing
- Creative techniques
- Planning
- Marketing Strategies
- Environmental analysis
- Strategic Plan
- Creating Business Strategy
Teachers and trainers (1)
Eugene O’Connell
Teacher
Eugene O’Connell has over 25 years’ experience in a variety of businesses across a wide range of international locations. He has spent a considerable amount of time training and coaching leaders throughout this time. His work has spanned from direct leadership situations as a Captain in the British Army to mentoring multinational teams of bankers in Nagoya, Japan and organising investment banking teams on three different continents. His coaching philosophy is centred on a desire to help his delegates believe they can become more than they already are.
Course programme
Introduction to strategy
Why strategists plan?
- The planning process/planning models
- Environmental analysis
- Internal strengths and weaknesses
- Scenario planning
Considering strategic options
Formulating a strategic plan
- Vision and mission, objectives and goals
- How project management can help
- A balanced scorecard approach
Strategic Planning Tools
- Porters Five Forces
- PESTLE and SWOT
- Bin Bottle & Bake
- Boston Matrix
- RCA and 5 Whys
Writing the plan
- How to start
- Putting pen to paper
- Structured writing
- Keeping it simple
- The Power of Two
Executing the plan
- Aligning the organisation with the strategy
- Resistance to change
- Communicating the vision
- Addressing cultural issues
- Implementation at operational level
- Recruitment and retention strategies
- Identifying markets and marketing strategies
Monitoring the plan
Creating Business Strategy – A Masterclass