Creating Business Strategy – A Masterclass

Course

In City of London

£ 895 + VAT

Description

  • Type

    Workshop

  • Location

    City of london

  • Class hours

    12h

  • Duration

    2 Days

  • Start date

    Different dates available

Two-day workshop for managers at all levels

Writing strategic plans is increasingly the job of managers at many levels. This two-day workshop provides insights into the rationales behind long-term planning and highlights key issues with examples from industries as diverse as automotive to hotel and pharmaceutical companies giving delegates.

Facilities

Location

Start date

City of London (London)
See map
138-142 Holborn, EC1N 2NQ

Start date

Different dates availableEnrolment now open

About this course

Any manager who has not previously received training in strategic management. A basic understanding of business finance is desirable but not essential.

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Subjects

  • Writing
  • Business Strategy
  • Monitoring
  • Creative Thinking
  • Creative Writing
  • Marketing
  • Creative techniques
  • Planning
  • Marketing Strategies
  • Environmental analysis
  • Strategic Plan
  • Creating Business Strategy

Teachers and trainers (1)

Eugene O’Connell

Eugene O’Connell

Teacher

Eugene O’Connell has over 25 years’ experience in a variety of businesses across a wide range of international locations. He has spent a considerable amount of time training and coaching leaders throughout this time. His work has spanned from direct leadership situations as a Captain in the British Army to mentoring multinational teams of bankers in Nagoya, Japan and organising investment banking teams on three different continents. His coaching philosophy is centred on a desire to help his delegates believe they can become more than they already are.

Course programme

CONTENT

Introduction to strategy

Why strategists plan?

  • The planning process/planning models
  • Environmental analysis
  • Internal strengths and weaknesses
  • Scenario planning

Considering strategic options

Formulating a strategic plan

  • Vision and mission, objectives and goals
  • How project management can help
  • A balanced scorecard approach

Strategic Planning Tools

  • Porters Five Forces
  • PESTLE and SWOT
  • Bin Bottle & Bake
  • Boston Matrix
  • RCA and 5 Whys

Writing the plan

  • How to start
  • Putting pen to paper
  • Structured writing
  • Keeping it simple
  • The Power of Two

Executing the plan

  • Aligning the organisation with the strategy
  • Resistance to change
  • Communicating the vision
  • Addressing cultural issues
  • Implementation at operational level
  • Recruitment and retention strategies
  • Identifying markets and marketing strategies

Monitoring the plan

Creating Business Strategy – A Masterclass

£ 895 + VAT