Creating a marketing plan
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
To provide candidates with an outline Marketing Plan and some key tools to use in its construction
Facilities
Location
Start date
Start date
About this course
You will be part of a team or leading a team who produces, implements and monitors the company marketing plan.
Reviews
Course programme
To provide candidates with an outline Marketing Plan and some key tools to use in its construction
Prerequisites
You will be part of a team or leading a team who produces, implements and monitors the company marketing plan.
Course Content Definitions
- What is a marketing plan?
- What is contained within a marketing plan?
- How is value created?
- Business Models
- How to measure a good statement from a bad one
- Creating a market research plan
- What is proof?
- How much needs to be done?
- Tools for analysing:
- the competitive landscape
- customers
- Other relevant factors
- What are we good at?
- A competency framework (people)
- Product and service audit
- Culture - what do we like doing?
- Making good decisions
- creating the formal plan for implementation
- Creating the flexible plan for implementation
Creating a marketing plan