Creating a marketing plan

Short course

In London

£ 395 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

To provide candidates with an outline Marketing Plan and some key tools to use in its construction

Facilities

Location

Start date

London
See map
2 Exmoor Street, W10 6BD

Start date

On request

About this course

You will be part of a team or leading a team who produces, implements and monitors the company marketing plan.

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Course programme

Overview
To provide candidates with an outline Marketing Plan and some key tools to use in its construction

Prerequisites
You will be part of a team or leading a team who produces, implements and monitors the company marketing plan.

Course Content Definitions
  • What is a marketing plan?
  • What is contained within a marketing plan?
Review of Mission, Vision, and Value statements
  • How is value created?
  • Business Models
  • How to measure a good statement from a bad one
The external planning process
  • Creating a market research plan
  • What is proof?
  • How much needs to be done?
  • Tools for analysing:
  • the competitive landscape
  • customers
  • Other relevant factors
The internal planning process
  • What are we good at?
  • A competency framework (people)
  • Product and service audit
  • Culture - what do we like doing?
Linking results to decisions and actions
  • Making good decisions
  • creating the formal plan for implementation
  • Creating the flexible plan for implementation

Creating a marketing plan

£ 395 + VAT