Creating a Sales and Marketing Strategy

A successful marketing starts with a careful and well-managed marketing strategy. A good marketing strategy and proper sales plan assist a company in defining its mission, vision and business goals along with describing various steps which a company needs to accomplish the business objectives.

By developing a good marketing and sales strategy, you can enhance your understanding that which kind of customers you are going for; hence it facilitates you to approach such customers to get your products and services. You should have a good understanding of your demographics so that you can easily develop an appropriate strategy that will work for you.

Marketing strategy affects the way in which a business runs, so it must be planned, developed and considered with the team consultation.

The focus of this unit is to examine various marketing strategies for developing a business plan along with the development of contracts and statements of work. It also examines the marketing cycle and different opportunities to consider.

On the completion of this unit, learners will be able to understand the method of getting the work done and the sample statement of work.