Creation of HTML EMails using Dreamweaver/Fireworks
You will learn: how to quickly and easily design and build an effective HTML email. Learn the specific display requirements for webmail and email clients. Understand the various distribution options. Until recently text-based email was the most popular way to communicate, however with the advent of HTML email you can now create and send a message that is much more visually appealing and when designed and built correctly will affect the reader&rsquos ability to process, enjoy and respond to the content. HTML emails are now often used as a valuable tool in email marketing campaigns.
COURSE CONTENT -
• How do HTML emails work?
• The &lsquobigger picture’ – webmail & email clients
• Enabling your HTML email to be displayed correctly
• Building a user friendly HTML email • Distribution of HTML emails
• The Pros & Cons of using HTML email
• Dreamweaver CS3 Overview
• Introducing Dreamweaver CS3
• Learning the interface
• Dreamweaver Fireworks workflow
• Fireworks CS3 Overview
• Introducing Fireworks CS3
• Learning the interface
• Fireworks Dreamweaver workflow
• HTML Code
• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• Basic HTML exercises
• Getting Started
• The research process - understanding your readers
• The design process – effective layout
• HTML email best practices
• Email marketing tips
• Basic Page Creation
• Create a new basic HTML page
• Add and format text content
• Insert graphics and images
• Test and preview the page
• Page Layout with Tables
• Overview of tables
• Designing a page layout with tables
• Creating table structures
• Modifying and nesting tables
• Formatting text, images and data in tables
• Providing Network Services
• Using Mac OS X to provide network services
• Sharing files using AFP, SMB, FTP, and HTTP
• Securing services using the
• Mac OS X firewall
• Peripherals
• How peripherals are supported in
• Mac OS X, with an emphasis on
• USB, FireWire, and Bluetooth buses
• Printing • Configuring and troubleshooting printing on Mac OS X
• Startup Sequence • Troubleshooting the different
• stages of the Mac OS X startup sequence.
• Trouble-shooting
• Using the troubleshooting flowchart and the various resources & practices to troubleshoot workstation problems
• Using the skills learned
• Working with Graphics and Images
• Overview of web-based image creation
• Sourcing, editing and optimizing images
• Creating and manipulating graphics
• Creating slices, rollovers and hotspots
• Creating image spacers
• Templates
• Overview of templates
• Creating templates
• Modify and update templates
• Testing and Distribution
• Testing your HTML email
• Uploading your HTML and images
• Creating an HTML email from your page
• Distribution options
• Extra Functionality
• Linking to an online version
• Additional browser based possibilities -
Our on-site training is not just restricted to the Midlands - whether your organisation is based in Avon, Bedfordshire, Berkshire, Birmingham, Buckinghamshire, Cambridgeshire, Cheshire, Cleveland, Cornwall, Cumbria, Derbyshire, Devon, Durham, East Sussex, Essex, Gloucestershire, Hampshire, Hertfordshire, Humberside, Kent, Lancashire, Greater London, Greater Manchester, Merseyside, Norfolk, Northamptonshire, Northumberland, North Yorkshire, Nottinghamshire, Oxfordshire, Shropshire, Somerset, South Yorkshire, Staffordshire, Suffolk, Surrey, Tyne and Wear, Warwickshire, West Midlands, West Sussex, West Yorkshire, Wiltshire, Scotland or Wales - Symbiosis will be able to provide you with appropriate training. As well as this course Symbiosis also delivers training courses in Adobe Photoshop, Illustrator, Indesign, Fireworks, Dreamweaver, Acrobat, Flash, Actionscript, After Effects, CSS Cascading Style Sheets, Flex, Premiere Pro, Final Cut Pro, Mac OS X, Quark, HTML e-mails, SEO Search Engine Optimisation, ASP, ASP.NET, AJAX, Coldfusion, PHP and My SQL.
