Creative Advertising

Bachelor's degree

In Leeds

£ 3,225 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Leeds

  • Duration

    2 Years

Facilities

Location

Start date

Leeds (West Yorkshire)
See map
Leeds College Of Art, Blenheim Walk, LS2 9AQ

Start date

On request

About this course

You will need to have a portfolio of relevant practical work that shows your ability and enthusiasm for the course that you are applying for. Also you need to have passed GCSE English Language, at grade C or above or alternatively Key Skills Communications Level 3. For mature students an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English Language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the College may request completion of its own English Proficiency test.

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Course programme

What it's all about?

Our philosophy is simple, but effective: "Together we will learn to become strategic, imaginative and conceptual art directors and copywriters." The aims of the course are to develop students' abilities to become successful creatives in the advertising industry as copywriters, art directors or media planners. In addition, students will learn about how the advertising business works, and its future direction. This course has been designed following consultation with leading advertising agencies and the Institute of Practitioners in Advertising (IPA). The course team continues to develop partnerships with some of the country's leading creatives to act as mentors/coaches to our students. We are also looking to expand in Europe and the USA.

Is this the course for you?

On completion of the two-year foundation degree, you will have two choices: either to enter the world of advertising, or to apply for the final year of our BA (Hons) Creative Advertising here at the College.

Mature students (21+)

We welcome applications from students who are returning to education. We offer many opportunities for adults even if you don't have conventional entry qualifications. We're interested in your motivation, your potential, and your ability to follow the course successfully.

Course content
First year

You will be encouraged to identify your role as a copywriter or art director whilst examining advertising communication, concept development and advertising design as well as visual and typographic skills. This is supported by critical studies and electives.

Modules include Advertising Communication 1, Concept Development 1, Advertising Design 1, Visual Skills (Type & Typography), Personal & Professional Development, Critical Studies, Copywriting (optional), Art Direction (optional), one elective.

Second year

You'll continue to develop your skills as a copywriter or art director, working within a team and supported by critical studies. You will undertake one elective, and you'll be expected to join our mentoring/coaching scheme with a work placement within a creative department. Provided you have completed the two years successfully, you will achieve the Foundation Degree in Creative Advertising and will be ready either to seek employment or to progress to a third year in order to achieve a BA (Hons) in Creative Advertising.

Modules include Advertising Communication 2, Concept Development & Idea Development 2, Advertising Process 2, Critical Studies 2, Marketing for Designers, Major Project (Copywriting or Art Direction), and one elective.

Assessment

Assessment will be continuous.

Live briefs

Live and competition briefs are supplied by our many mentor/coaching agencies.

Work placements

You will have the opportunity to work directly with at least one of our partner agencies, which should lead to a placement and has also led to students securing employment on graduation.

The resources

You will have a studio base and will be using industry-standard hardware and software. The elective programme will give you the opportunity to use the photography, video and animation equipment. There is a dedicated Apple Mac suite with scanners, and colour and black-and-white printers.

Progression & career opportunities

This practical course enables you to create a ‘book' (portfolio) which demonstrates your abilities as a writer or art director. Your experiences through mentoring and coaching will provide you with an advantage when seeking employment.

Additional information

Payment options: Foundation Degree courses Yr 2 £3,225

Creative Advertising

£ 3,225 + VAT