Creative Advertising Strategy

Innovative thinking and creativity are essential to a successful career in advertising.

Structure

Year 1

In Year One the focus is on Foundations of Advertising and Marketing Communications, which will provide you with the knowledge of the subject and its industry context. You will be introduced to the essential marketing and communication concepts and recognise how these are employed in the business environment.

Year 2

The themes of Management of Marketing and Advertising Communications are covered in Year Two. A particular focus is on the application of knowledge to marketing communications, problems and issues. Another feature of study this year is simulated work-related study, through which you will employ your understanding of advertising communications in practical scenarios.

Year 3

You now examine contemporary issues of advertising practice. Issues of communications strategy and preparation for employment are particular features of this final year of study. You will also work on a Major Project.

Assessment

Coursework which may include practical and written assignments and work placements.