Creativity In Business

Creativity In Business Putting Creativity at the Heart of the Organisation Could you benefit from being more creative? What is creativity? Why is creativity so important? Coming up with innovative solutions and ground breaking ideas is becoming more and more important now in the race to stay ahead of the competition.   This comprehensive two day programme teaches you the practical techniques to understand the creative process and develop your thinking. Everyone can be creative; it’s not exclusive to marketing and product development. The natural flair of the majority of people is untapped. Being creative is the essential part of creating and maintaining competitive advantage. The approach is on 'showing, doing and experiencing' rather than 'telling'. There is very little sitting and listening. Team working is encouraged and enhanced.   All key creativity techniques will be covered more than once, in different ways, in order to cement learning. You will develop practical techniques to aid problem solving, decision-making, the generation of new ideas and brain storming. The programme also covers:

Understanding the need for creativity – why do you and your organisation need to be more creative? What are the benefits? What difference does it make?

Creativity exercises and self assessment– an exercise to benchmark creativity and raise awareness of what it is.

The creative process – where ideas come from and the underlying process.

Blocks to creativity and how to overcome them– how creativity is impacted by how we see problems and challenges, the assumptions we make and much more.

The brain and diversity – information and exercises to introduce brain structure and function and its relevance to creativity.

Creativity techniques – specific techniques for creative problem solving and idea generation. A range of techniques are introduced, tried out and discussed.

Mind Mapping – introducing the technique of Mind Mapping with particular emphasis on how to use this versatile technique to unleash creativity alone and in groups.

Environment and culture– what hinders and enhances creativity in the office and elsewhere.

Applying learning– planning how to use the approaches learnt over the two days.