Customer Care

This module looks at what you can do as a sales person to deliver extra value to your customers via customer care. Bear in mind that you and your organisation exist in a very competitive and rapidly changing world. It is important therefore to continually search for ways of being better than your competitors. Your organisation must look for a unique selling point or competitive distinction, which will attract and keep customers. One excellent way of doing this is to provide extra value to your customers by delivering continuous first class quality. Quality applies to whatever you do in your organisation e.g. how well you complete your sales records or deal with customer complaints. Quality is satisfying the customer’s needs and serving them to a standard of excellence. It is important to understand that quality and service are essential in winning and keeping customers. Quality and service are also important in generating and enhancing goodwill in your customers. This will result in content and happy customers who will come back to buy from you again and again, simply because you have given them customer satisfaction.