Customer Relationship Management

By the end of this course the learner will be able to:

• Define customer relationship management (CRM)


• Recognize the purpose CRM systems serve in companies


• Recall the benefits for using a CRM system


• Define data warehousing and data mining


• List ways to leverage preferred customers

ed-next is the distance e-learning provider of choice. We’re affiliated to acknowledged online e-learning providers and we deliver over 500 academic, vocational and professional development courses. A recent and very exciting move has been our partnership with the University of Derby to enrol students on its highly respected undergraduate and postgraduate degree courses. As it’s so expensive ed-next’s comprehensive portfolio of courses addresses a huge range of work-based situations and skill levels, as well as academic content where relevant, and we cover all levels and all types of organisation, so there’s sure to be something in our collection that meets your needs. So why not come with us on an exciting journey of discovery, challenge, and personal improvement, with benefits for you, your career and your organisation.