Dealer/distributor management Features Why Distributors?
Definition of a distributor/dealer
Their unique marketing window
Their unique marketing benefits
What to look for when choosing them
Benefits of working through dealers
Distributor Management
How they differ from those they represent
How they contribute to our profit
Bringing value to the relationship
Running distributor seminars
Working With Them
Running effective meetings
Providing crucial information
Taking the 'I think' out of how they meet our criteria
Days out with distributor salespeople
Joint marketing ventures
Incentive schemes
Format
Tutorial presentation of ideas, concepts and techniques with full delegate participation. Best run as a practical workshop where the selection process is used.
Benefits
Improved relationships with distributors/dealers
Development of long term strategic partnerships
Improved turnover and margin
Practical, down-to-earth and easy to understand
Motivation of the delegates to increase performance
