Demonstrations Workshop
Course
In Basingstoke, Oxford, Reading and 3 other venues
Description
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Type
Workshop
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Location
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Duration
1 Day
You will learn how to ensure your demonstrations impress your prospective customers and generate buy-in to your solution. Based around the acronym OPERA which stands for Objective, Presenter, Equipment, Running order and Audience, the workshop will get you to reconsider why you are giving a demo, what the benefits of your solution are and how best to demonstrate those benefits to your customers. Suitable for: Pre-sales consultants, support engineers and anyone who has to demonstrate software or technology to prospective customers as part of the sales cycle.
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About this course
Knowledge of own product
Reviews
Teachers and trainers (1)
Graham Young
Partner
The course has been developed following many years of designing, creating and giving presentations in my role as marketing manager/director for multi-national companies. I have been running successful presentation skills courses for over three years
Course programme
This workshop explores the attributes of an effective demo.
How to grab people's attention and then keep it while you
highlight the real benefits of your application. While every company's software and hardware solutions are different the structure and rational behind an effective demonstration is common across a wide range of different industries and solutions.
The key of a good demonstration is to adopt the pyramid principle which is familiar to every journalist. Which starts by looking at the end result and then fills in progressive levels of detail.
By attending this workshop you will gain a clear understanding of what works and what doesn't and will develop a structure for your demonstrations that you can use again and again.
Additional information
Career opportunities: As a pre-sales technical consultant, learning how to give an effective demonstration is imperative and not something you should make up as you go along.
Students per class: 6
Contact person: Graham Young
Demonstrations Workshop