Design, Innovation & Brand Management

Postgraduate

Online

£ 9,250 + VAT

Description

  • Type

    Postgraduate

  • Methodology

    Online

Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

About this course

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

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Subjects

  • Design
  • Innovation
  • Brand Management
  • Branding
  • Project

Course programme

Course content - 2017 entry
  • Stage 1
  • Stage 2
  • Stage 3

You'll be introduced to the University and the technical workshops and facilities available to you. The first stage includes a range of lectures and seminars and you’ll start to explore your creative practice.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages
  • Practice and Process

    During this unit, you will examine the advanced specialist tools, methods, concepts and processes relevant to Design Innovation and Brand Management practice through a series of projects, workshops and advanced technical sessions that relate you your own research and aspirations.

  • Research Methods

    This unit enables you to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. It is broad in scope and may be offered through shared delivery with other postgraduate courses in the School of Communication Design.

During stage two you begin developing your MA project, evaluating and testing out the aims of your proposal over a sustained period of self-directed study.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages
  • Professional Practice

    This unit is designed to enable you to develop a framework within which to develop your Major Project, by undertaking a rigorous investigation into existing practice within the field of study. You will be encouraged to research, question, challenge, debate and address key debates that relate to Design, Innovation, Branding and Brand Management. You will seek to define what these terms mean in different contexts.

In the third stage of the course, you'll apply the knowledge gained through your research to create a final body of work.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages
  • Major Project

    The Major Project is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA. As such it is an opportunity to resolve previous projects and demonstrate evidence of advanced conceptual, theoretical and technical capability over a period of self-directed study. The body of work you produce through this unit should draw upon your experience prior to this MA, the work you have developed in other units and your aspiration for work or further study on graduation.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

Design, Innovation & Brand Management

£ 9,250 + VAT