Developing Compelling Customer Value Propositions

The Chartered Institute of Marketing

Training

In Cookham

£ 1,335 + VAT

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Description

  • Type

    Training

  • Level

    Beginner

  • Location

    Cookham

  • Duration

    2 Days

This course is designed to ensure that you turn your offers into compelling ‘value propositions' and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request

About this course

This will help you build demand generation, pipeline, revenues and profits for your company.

This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.

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Subjects

  • Customer propositions
  • Developing
  • Customer
  • Customer Care
  • Customer Service
  • Customer Manager
  • Customer Experience
  • Customer and market
  • Customer Retention
  • Customer engagement

Course programme

Learning outcomes
  • Define and evaluate customer propositions.
  • Understand and apply key principles in developing customer propositions.
  • Work more effectively with other functions in the organisation to deliver successful customer propositions.
  • Align multiple customer contact points to ensure consistent delivery.
  • Evaluate and measure the effectiveness of propositions, both internally and externally.
  • Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Developing Compelling Customer Value Propositions

£ 1,335 + VAT

The best Strategic Marketing courses

See all

See all