"By applying a framework to the development of a product, its potential for success is maximised.
This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.
Course Outline:
Adopt a proven product development framework - strategic steps in the development of new products
Product life process - overview of each stage of the cycle
Insight - idea generation, maximisingidea sources, creative thinking and practical tools for generating ideas
Research - Making the most of your information sources, ensuring you reach the right people, testing the market effectively, avoiding common pitfalls, analysing the results
Conception and development - turning ideas into tangible designs, harnessing simple project management methodologies
Preparation - managing risk to meet timescales and budget, sales forecasting
Birth - launching strategies, identifying PR and marketing opportunities
The route to success, a checklist to give your products the greatest chance of profitability