DIGITAL AND ON DEMAND BOOK PRODUCTION
You will also learn the practical side of producing high quality short
run books cost effectively.
Programme
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Structural and strategic overview of the marketplace for books
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Understanding the 'Long Tail' theory
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Amazon and Google
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Technological changes in the printing processes
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Understanding buyer behaviour
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The front list and back list
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POD v SRD - print on demand v short run digital
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Study of the different economic models
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Case studies - Lightning Source and Lulu.com
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On demand and digital printing techniques for low run books
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Cost and quality comparisons
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The main technology types
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Practical book design for digital printing
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Principles and processes
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Design issues and considerations
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Standard book sizes
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Back copy digitisation and page layout
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Scanning technologies; methods and quality standards
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Calculating costs
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Typesetting and DTP systems
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Image handling and storage
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Monochrome and colour
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Image types, digital photography: standards, checking and
manipulation
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Digital proofing technology, file formats, archiving and ownership
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Colour printing for digital books
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Colour matching, special colours, Pantone, four colour process
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Measurement of colour
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Dealing with colour issues
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Pre-press operations
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Scanning
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File handling
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Imposition
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Pre-flighting and checking procedures
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Binding techniques for digital books
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Folding, gathering, limp binding, wirestitching, case binding
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Varnishing, laminating
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Materials for digital book production
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Digital printing papers for text and covers
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Characteristics and special manufacturing techniques
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Calculating paper sizes and weights
Your tutorJeremy Mills is Head of Business
Development at Catalysts Limited, an electronic publishing and
communications company which has worked for some of Europe's largest
publishers and specialist legal and accountancy companies. Until 2001 he
was Sales and Marketing Director of the Charlesworth Group, one of
Europe's leading journal printers, and was responsible for the development
of Charlesworth Electronic Publishing Services (CElect), providing
electronic solutions via CD-ROM and the Internet. Prior to joining
Charlesworth in 1990, Jeremy completed an MBA at Durham University. In
recent years Jeremy has given a number of talks and written articles
regarding design and production of journals.
Note that most of our
open courses can also be run as in company events.
