Digital Diploma

Course

Online

£ 1,447 + VAT

Description

  • Type

    Course

  • Methodology

    Online

  • Duration

    12 Months

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. This qualification will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer. Suitable for: This qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today's digital arena.

About this course

* Have a suitable competence in a marketing or Marketing Communications related role * Hold any recognised UK degree or equivalent level 5 qualification * Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc) If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.

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Course programme

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

Digital Diploma

£ 1,447 + VAT