Digital Marketing and Digital Business

Short course

In Madrid (Spain)

£ 1,111.63 VAT inc.

*Indicative price

Original amount in EUR:

1,300 €

Description

  • Type

    Short course

  • Location

    Madrid (Spain)

  • Class hours

    90h

  • Duration

    1 Month

Understand how digital marketing tools are at the service of the digital marketing Plan and how they interact with each other.

Facilities

Location

Start date

Madrid (Spain)
See map
C/ Alberto Aguilera 23, 28015

Start date

On request

About this course

To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients.
To introduce the student to new concepts relating to marketing and new technologies, as well as placing digital marketing in the marketing mix of companies.
Offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company.
Analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan.
To know all the tools which are included in social media and in social business, as well as their main uses and results.
To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs.
To teach students to design their own scorecards for measuring the results of digital marketing activities.

Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.

The following documents must be provided:
• Application form
• A letter of recommendation from one of the lecturers at your host university.
• A photocopy of your passport.
• A photocopy of the compulsory medical insurance.
• A copy of the confirmation of the bank transfer for payment of the course.
• Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries).

Application deadline: Before April 30.

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Subjects

  • Marketing Tools
  • Marketing
  • Digital Marketing
  • Web
  • Public
  • Private
  • Web analytics
  • Marketing plan
  • Marketing Mix
  • Marketing Analysis

Course programme

Introduction to Digital Marketing (20 hours)

The Digital Marketing Plan (20 hours)

Principal Digital Marketing Tools (20 hours)

Web Analytics (20 hours)

90 hours (80 class hours + 10 hours of technical and cultural visits)

· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.

· Cultural visits to the Prado Museum and the Monastery of El Escorial.

Digital Marketing and Digital Business

£ 1,111.63 VAT inc.

*Indicative price

Original amount in EUR:

1,300 €