Digital Marketing Certification

Course

Online

£ 124.68 VAT inc.

*Indicative price

Original amount in USD:

$ 156

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    Different dates available

Learn about digital marketing concepts and master digital marketing execution tools through simulation. Digital marketing to create 1.5 lakh jobs by 2016 and salary packages of a professional varies between 5-20 lakhs INR per annum.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Upon completion of this course students will be able to -
Identify digital marketing strategies that have the potential to win.
Run digital marketing campaigns under stringent budgets.
Knowledge on a wide variety online marketing techniques.
Ability to run online search and display campaigns.
Techniques to improve page rankings on search, set up and manage social media page accounts.
Ability to manage and build a brand online.

Aspiring Digital Marketing experts
Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
Students who want to start a career in digital marketing
Mid-level digital marketing managers/professionals who want to take their career to next level.

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Reviews

Subjects

  • Media
  • Social Media
  • SEO
  • Marketing
  • Digital Marketing
  • Reputation Management
  • Media Marketing
  • Marketing Strategies
  • Building Relationships
  • Search Engine Optimisation
  • Navigating
  • Marketing Campaigns
  • Marketing Techniques
  • Media analytics

Teachers and trainers (1)

Name Name

Name Name

Teacher

Course programme

Search Engine Optimisation (SEO)
  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Understanding Google Page Rank
  • Introduction to Search Engine Optimisation
  • How to Build an Accessible Site?
  • Keyword Research and Optimisation
  • Link Building Strategies
  • Useful Tools for SEO
  • The Past, Present and Future of SEO
Search Engine Marketing (SEM)
  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
  • Enhanced Campaign
Social Media Marketing (SMM)
  • Beginners Guide to the World of SMM
  • Why Social Media ?
  • Getting Started with Social Media
  • Building Relationships via Facebook
  • Building Relationships via Twitter
  • Building Relationships via LinkedIN
  • Marketing through YouTube
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation `
  • Who is Doing it Right?
Analytics
  • Analytics 101
  • Web Analytics and Intelligence Tools
  • Basic Metrics Demystified
  • Introduction to Google Analytics
  • Goals and Actionable Insights
  • Data Management
  • Social Media Analytics
  • Social Media Goals and KPI’s
  • Tools for Social Media Analytics
Online Reputation Management (ORM)
  • What is ORM ?
  • Need and Benefits of ORM o Module
  • Case Studies
  • Getting Started with ORM
  • Building it right and tools required

Additional information

BENEFITS

Get access to 10 levels of a gaming experience worth $50,000 (virtual money) to create and test the performance of your ads. Exhaustive practice on simulation giving hand-on experience on some of the tools used by a Digital Marketing professional. Get an industry-wide recognized certification in Digital Marketing by Manipal ProLearn. Brand building Manage and build a brand online with a certificate course in digital marketing.

Digital Marketing Certification

£ 124.68 VAT inc.

*Indicative price

Original amount in USD:

$ 156