Digital Marketing Communications, BA - 2016/17

Within a difficult economic environment it is not surprising that more organisations from the public, private and non-profit sector are looking to maximise the effectiveness and efficiency of doing business and improving communication with customers. Customers are increasingly turning to technology to browse, compare, evaluate and buy both products and services and companies need to respond by offering information through channels they use. This means embedding the website as the core of the digital marketing communications strategy and then building online advertising, PR, direct communication and social media to return to this core. The BSc Digital Marketing Communications combined honours degree is a response to this changing market place and it has been designed to provide you with a more specialist and technical understanding of this developing aspect to modern marketing. As this is a growing business activity there are many opportunities for employment both within a company and for an agency. Digital Marketing Communication can be studied with either Business Studies or Marketing to ensure digital marketing is viewed in context of wider business activities.