Digital Marketing Communications, BA - 2017/18

93% of Business School graduates were in employment or further study six months after completing their studies. DLHE 2013-14 Within a difficult economic environment it is not surprising that more organisations from the public, private and non-profit sector are looking to maximize the effectiveness and efficiency of doing business and improving communication with customers. Customers are increasingly turning to technology to browse, compare, evaluate and buy both products and services and companies need to respond by offering information through channels they use. This means embedding the website at the centre of the digital marketing communications strategy and then building online advertising, PR, direct communication and social media to drive customers back to the core. This combined honours degree is a response to the needs of the digital economy and the rise of social media-savvy consumers and will provide you with a specialist and technical understanding of this dynamic aspect of marketing. As this is a growing business activity there are many opportunities for employment both within a company and for an agency. Digital Marketing Communication can be studied with either Business Studies or Marketing to ensure digital marketing is viewed in context of wider business activities. The field of Digital Marketing is growing and there are many opportunities for qualified graduates with the right interpersonal and technical skills to be successful.