Digital Marketing

The Chartered Institute of Marketing

Training

In Cookham, London, Manchester and another venue.

£ 1,695 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
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Start date

On request

About this course

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

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Subjects

  • Marketing
  • Digital Marketing
  • Digital Media
  • Planning
  • Strategy and Planning
  • Marketing Strategy
  • Digital marketing strategy
  • Email Marketing
  • Marketing Tools
  • Google AdWords
  • SEO

Course programme

Learning outcomes
  • Create and/or improve a programme for measuring and improving digital media effectiveness.
  • Audit current approaches and identify areas for improving performance.
  • Search engine optimisation (SEO).
  • Pay Per Click marketing including Google AdWords.
  • Social media including Facebook, Twitter, Instagram,etc.
  • Partner marketing including affiliate marketing .
  • Online advertising including ad networks and behavioural targeting.
  • E-mail marketing including deliverability.
  • Site content and copy.
  • Digital marketing strategy and planning.

See related categories

Digital Marketing

£ 1,695 + VAT

The best Internet Marketing courses

See all

See all