Digital Marketing MSc

Digital marketing is now integrated across all media platforms, as well is being a critical communications channel in itself. You will evaluate digital marketing campaigns, analyse the role of search and social media marketing techniques. Our employability practice-based approach to teaching and learning will enable you to understand and develop competitive marketing strategies from a real-world business perspective. On this Digital Marketing course, you will undertake four credit units and one credit project unit. Our courses are designed engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:

• September
• November
• January
• March
• June
• July

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 ( credits)
• Unit 2 ( credits)
• Unit 3 ( credits)
• Unit 4 ( credits)
• Business/Law project (BLP) credits

The structure provides an intense and highly rewarding learning experience. The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course. Units for your course (unit order depends on your start date):

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Strategy and Brand Management
• Digital Anayltics

Capstone project This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:

• A six month work placement - a work-based learning approach in a suitable organisation, formulated in advance with the employer and business school.
• Internship - this is an assessed activity lasting one to three months, as monitored work or service/volunteer experience formulated in advance with the Business School. You will have specifiC learning goals and will actively reflect on the complete learning experience.
• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.
• The dissertation - this is a conventional dissertation of , to , words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.