MasterClass Certificate in Major Sports Event Management

Short course

In London

£ 525 VAT exempt

Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    London

  • Class hours

    10h

  • Duration

    2 Days

Led by Sports Event Experts

There is a growing global trend and demand for major sporting events to provide an immersive experience and a lasting legacy for the communities and countries they are staged in. Successfully organising these major sports events involves managing the expectations and experiences of a range of stakeholders, including governing bodies, associations, sponsors, athletes, spectators, local contractors and suppliers.



Whether it's your goal to work the global sports events circuit, progress a career in sports stadium or venue management or work with a specific high profile major sporting event or competition, understanding the key requirements for staging major sports events is essential.



Learn the keys to major sports event management success with our expert Facilitator James Mark, International Venue and Event Consultant. James has worked with many major sporting events including as Services & Olympics Director at ExCeL London, Venue General Manager for the IAAF World Athletic Championships and Venue Consultant for the Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan.

Facilities

Location

Start date

London
See map
Training in Venues at ExCeL London, E16 1XL

Start date

On request

About this course

The key objectives of this Major Sports Event Management course are to:

* understand the range of stakeholders involved in major sporting events and how to manage those relationships

*learn the fundamentals of planning for major sporting events

*learn how to source and coordinate major sports event venues

*learn how to source and coordinate suppliers, contractors and services for major sporting events

*learn how to undertake major sports event feasibility studies

*learn about health, safety and risk assessments for major sports events

*learn about crowd management for major sporting events

*learn how to evaluate the success of a major sporting event

This major sports event management masterclass course is ideal for those who:

*Have existing events, tourism, sports, recreation or venue experience and would like to add specialist major sports event management skills to their CV or portfolio

* Are looking to move their events career towards managing major sporting events

* Would like to gain a range of event planning skills to broaden their opportunities within the event industry.

This is an professional level course aimed at those with some existing experience in a related industry. Participants will ideally have existing understanding of the core components required to plan and manage sports, events, tourism or leisure activities.

While no specific qualification is necessary, the following entry requirements apply:

Minimum age: 18
Competent English language skills (comprehension and spoken)

MasterClass Certificate in Major Sports Event Management from The Event School London

Highlights of the MasterClass Certificate in Major Sports Event Management include:

* Expert tuition

* Learn from Industry within Industry

*Build your sports events industry network

*Small groups with strictly limited numbers offer a unique experience

*Training Centre ideally placed within one of Europe's premier venues - ExCeL London, host to major international sporting events such as London 2012 Olympics.

We will email you a course brochure and offer the opportunity to join The Event School London's mailing list to keep up to date with sports management, stadium and event courses, our activities and industry news.

The Event School London hosts our sports management, sports events and event management courses in venues on the ExCeL London campus with our main venue being CentrEd at ExCeL.

With a management culture that supports and encourages the development of new talent, ExCeL support industry learning experiences and provide a dynamic and inspiring environment for those keen to progress in the exciting world of events.


CentrEd is London's state of the art meeting and training venue and they know that developing your future involves a comfortable and stimulating environment just as much as it requires the latest tools and technology.

We choose to run our sports event management courses on-site at ExCeL London to ensure students have an immersion experience in the event industry.

ExCeL hosts many major and international sports event each year with past events including the London Boat Show, Triathlon Show, London Bike Show, Move It Dance and Performing Arts Show, SportsPro Live, Virgin London Marathon Expo, The Elite Sports Performance and Rehabilitation Expo, London Motor Show and the London Cycle Show.

ExCeL also has significant expertise in hosting major sporting events including the most majestic event of all...the Olympics (2012)

One of the reasons The Event School London hosts its event management courses at ExCeL London is the availability of both excellent public transport connections and parking.

Arriving by car: Main routes include the M25,M11, the North Circular, A406 and the A13. As you get closer you’ll pick up signs for Royal Docks, City Airport and ExCeL London. Please be aware that there is a cost for parking - parking costs are available on the ExCeL London website under 'Getting Here" then choose "driving and parking"

Arriving by train: the closest station is Custom House for ExCeL and CentrEd is just a 5 minute walk from the station

Arriving by plane: London City Airport is a short 10 minute taxi trip to ExCeL London or a 15 minute trip by bus or train. Heathrow and Gatwick are connected to the London Rail and both are approx 1.5 hr trip by rail to ExCeL.

Yes, there are many accommodation options on-site and nearby the ExCeL London campus.

The ExCeL campus where The Event School London courses are held, offers a range of convenient accommodation options to suit your budget. Within easy walking distance, you'll find hotels on, and next to the ExCeL site that include: Novotel, Crowne Plaza, IBIS, Doubletree by Hilton, Aloft Hotel, Good Hotel, Sunborn Yacht Hotel, Fox@Connaught, Premier Inn, Holiday Inn Express, Travelodge, The Moxy and more.

Find out more about accommodation near our training centre on ExCeL London's website under "Stay"

Face-to-face training provides supportive interaction with your Facilitator, class colleagues and industry contacts.

Face-to-face learning provision offers the opportunity to receive information, motivation, timely feedback, mentoring and coaching from the course Facilitator.

Our training delivery methodologies offer a "student-centred" approach and we design courses that encourages active learning and interactions among learners.

Your courses instructional activities also provide you with the opportunity to collaborate with classmates by exchanging and building information together.

Course Facilitators implement learning strategies to keep your class involved and engaged because it retains participant’s attention and encourages better learning results.

A lot of effective learning can come by being in a room with other people wanting to learn. For example, detailed discussions and debates regarding subject topics where you learn from other people and take in viewpoints that you haven’t considered yet. And it is often easier to interact when you have a common ground.

Face-to-face delivery and learning offers the option to be adapted to the learner’s needs as the Facilitators learn more about their participants’ needs and goals throughout the course.

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Reviews

Subjects

  • Event Management
  • Event Risk Assessment
  • International Sports Event Management
  • Sports Associations & Organisations
  • Event suppliers for major sporting events
  • Sports event feasibility studies
  • Health & Safety for major sporting events
  • Crowd management for major sporting events

Teachers and trainers (1)

James Mark

James Mark

Lead Facilitator

James offers over 25 years’ venue and event management experience gained from working with many of London’s flagship venues including the London Olympic Stadium, ExCeL London, Earl’s Court Olympia Group & the Barbican Centre. James has overseen high-volume, high-profile, international events such as World Travel Market, London Boat Show, London Motor Show, London Triathlon Show, Defence and Security Equipment International, Hotelympia, International Food & Drink Expo, Fashion Week, Salon International & Skills London. James was Venue GM for the 2017 IAAF World Championships London

Course programme

During your 2-day Major Sports Event Management MasterClass Course you will study the following topics:

  • Nature of Major Sporting events
    • the importance of cultural awareness for international sports event management
    • global sports event trends
    • The bid process for peripatetic events
    • working with major and international sports organisations and associations
    • national and international dimensions and contemporary issues that affect major sports events e.g. political, economic, cultural
  • Forming an LOC (delivery vehicle)
    • Creating a Governance structure and LOC (Functional Areas required)
    • Managing key stakeholders (Funders, Government, Local Authorities, sponsors etc.)
    • Developing suitable venues (choosing new build or existing)
    • Programme Management (setting out key planning milestones)
  • Building a workforce
    • Paid staff
    • Suppliers (sourcing & managing)
    • Volunteers (sourcing and managing)
  • Commercial Opportunities
    • Sponsorship rights/packages / Broadcast rights
    • Ticket sales
    • Merchandising
    • F&B etc.
  • Marketing & Brand
    • The importance of brand – creating a storyboard / iconic
    • Media campaigns
    • Spectator experience and managing fans expectations and behaviours
  • Operations Management (pre event, during and post event)
    • health and safety, risk management, transport and crowd management at major sporting events
    • working with outside stakeholders i.e. police, local authorities
    • CCW
    • Press Ops
    • Tech
    • Getting involved!
      • working the global sports event circuit
      • opportunities in major sporting event industry

MasterClass Certificate in Major Sports Event Management

£ 525 VAT exempt