Diploma in Social Network Marketing

The area of Social Media and Social Networking has become hugely popular over the past number of years.

Websites like Facebook and Twitter have become part of the online culture. Indeed these sites have become so popular in recent years that their terminology has already seeped into the vocabulary. The terms “To Tweet” and "Facebook Page" are now commonly used and understood.

Most of these social networking sites started out as a purely social forum where people could post details of their hobbies and interests and link up with their friends around the world. In the past few years however there has been an increased interest in the use of these sites to help market and advertise brands and products.

This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.

Throughout the course there is an emphasis on the practical application of these sites and many case studies are included in the course material.