Direct Marketing (Byte Size Skills Course)

Syllabus

Introduction

Objectives Planning

Direct Mail

Telephone Marketing - Telemarketing

Your Personal Action Plan

Bibliography/Sources of Information

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.