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Homepage > Sales and Marketing > Marketing > Strategic Marketing

Direct Marketing

in CSE-Demos Training and Development (England)

Classes Workshop

Place:

London, London,...

Price:

£819 + VAT

Duration:

2 Days

Start:

13/10/2008 other dates
See course programme

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Course objectives:

Use the powerful tools provided by the new Direct marketing techniques to reach your strategic goals and achieve success.

CSE-Demos Training and Development

CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing .....

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Course details

Type Workshop Duration 2 Days
Method / place Contact course provider Classes in London, London,... where
Suitability Newcomers or those just starting to use digital channels as a tool to communicate or sell to customers. Anyone involved in Direct Marketing.
Course objectives Use the powerful tools provided by the new Direct marketing techniques to reach your strategic goals and achieve success.
Price £819 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Direct Marketing
Overview

Use the powerful tools provided by the new Direct marketing techniques to reach your strategic goals and achieve success.

Who should attend

Newcomers or those just starting to use digital channels as a tool to communicate or sell to customers. Anyone involved in Direct Marketing.

Course objectives

By the end of this highly practical course you will be able to:

> Understand the benefits of Direct Marketing

> Develop and implement email campaigns

> Understand how to bring together all the digital channels for greatest effect

> Maximise response from your email campaigns

> Learn best practice for designing and writing email copy

Course content

Introduction to Direct Marketing (DM)

> Defining DM: development, applications

> Identifying new digital challenges and key factors in devising email campaigns

> Identifying the benefits associated with effective DM campaign

> Analysing key legal issues

Integrate DM in your Marketing Strategy

> Identifying your main strategic objectives

> Integrating emails with other online and offline communication channels

> Developing lists for newsletters, press releases, special offers or alert messages

> Selling or renting lists and avoiding spam

> Knowing the main legal and ethical constraints

Conceive the Offer

> Identifying the basic rules to respect

> The various tools and conception methods

> Using promotional tricks and techniques to suggest answers

> Building mailing lists:

- developing lists for newsletters, press releases or special offers

- selling or renting lists

- dealing with removals

- avoiding spam

Manage Email Campaigns

> Tracking and manipulating the data

> Testing the data

> Coping with inbound emails

> Designing and writing copy for HTML and text format emails: best practice kit

> Avoiding common pitfalls

> Identifying the key criteria to measure the results

Viral Marketing

> Analysing risks and keys to success

> Monitoring the impacts and benefits of your strategy
see the full course programme

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Venues and dates



Where London, Boundary House, 91 Charterhouse Street
When Start: 13/10/2008 Finish: 14/10/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 01/12/2008 Finish: 02/12/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 28/02/2008 Finish: 29/02/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 28/04/2008 Finish: 29/04/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 12/06/2008 Finish: 13/06/2008 See calendar
 
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Course provider details

Provider description
CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing ... 34 years' experience, 32,000 clients, 800,000 delegates, 1,500 trainers... The goal of Demos is to enable managers and their teams to remain competitive, as well as acquire and master new knowledge and personal skills. This enables an organisation to adapt to economic, technological and environmental changes.
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