E-Business and the Consumer
Course
In Bude
Description
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Type
Course
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Location
Bude
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Start date
Different dates available
E-Business and the Consumer Course
In this course, we focus on the implications and opportunities that a business will face in marketing an e-business proposition to its customer base. Although the Internet can present a cost-effective global platform upon which to do business, marketing must still be a priority as customers will not automatically find what they need on-line. Successful e-businesses need to spend considerable effort and finance in ensuring that their on-line marketplace is carefully researched and targeted.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Demographics
- Market Research
- Marketing
- Internet
- Market
- IT
- E-business
Course programme
Syllabus
Lesson 1: CONSUMER-BASED MODELS IN E-BUSINESS
We begin with a brief overview of the common types of e-business models generally associated with B2C marketing.
Lesson 2: ON-LINE CONSUMER DEMOGRAPHICS
In Lesson 2, we use data statistics and surveys to investigate the demographics of potential customers of on-line products and services. The nature of these profiles indicates that the typical Internet user is not necessarily representative of wider society and can vary across geographic regions. We review the potential of future on-line markets based upon emerging demographics.
Lesson 3: MARKET RESEARCH ON-LINE
Market research is an important step to undertake in any business development project, and is equally important before embarking upon an e-business implementation project. In Lesson 3, we discuss techniques that use the Internet to gather market research data, and e-business models that capture market data in an on-going basis.
Lesson 4: INTERNET PROMOTIONAL STRATEGIES
Finally, in Lesson 4, we describe a number of strategies for promoting and marketing an e-business including web advertising, permission marketing and relationship marketing. We look at case studies, and conclude with emphasising the need to integrate on-line marketing strategies with those carried out in traditional media.
Study HoursThis is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 80 hrs.
E-Business and the Consumer