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E-Business (E-Marketing) MSc
Postgraduate
In Newcastle Upon Tyne ()
Description
-
Type
Postgraduate
Profile Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. You will study topics ranging from e-sales to campaign management and online self-service. The course examines in detail how technology, business, entrepreneurship and people factors affect the success of e-marketing efforts.
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Subjects
- IT
- Marketing
- E-business
- E-marketing
- IT Management
- Management
- Sales Training
- Sales
- Business Marketing
- Entrepreneurship
Course programme
You will take the following compulsory modules (60 credits):
- NBS8263 Competing with IT
- NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
- NBS8321 Strategy, Management and Information Systems
- NBS8322 E-Business
- NBS8323 E-Commerce Start-up
You will take further compulsory modules (120 credits):
- NBS8011 Dissertation
- NBS8062 Research Methods (ICE/ABC/E-Business)
- NBS8236 Customer Relations Management
- NBS8519 E-marketing
- NBS8526 Principles of Marketing
Entry Requirements
A 2:1 honours degree, or international equivalent, in any discipline.
We will also consider your application if you have narrowly lower or non-standard qualifications and a first degree related to business, eg:
- management
- international business
- marketing
- operations
- entrepreneurship
If you have relevant work experience in a business or technological role you are also encouraged to apply.
E-Business (E-Marketing) MSc