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E-Business (E-Marketing) MSc

Postgraduate

In Newcastle Upon Tyne ()

Price on request

Description

  • Type

    Postgraduate

Profile Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. You will study topics ranging from e-sales to campaign management and online self-service. The course examines in detail how technology, business, entrepreneurship and people factors affect the success of e-marketing efforts.      

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This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • IT
  • Marketing
  • E-business
  • E-marketing
  • IT Management
  • Management
  • Sales Training
  • Sales
  • Business Marketing
  • Entrepreneurship

Course programme

Modules Compulsory modules

You will take the following compulsory modules (60 credits):

  • NBS8263 Competing with IT
  • NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
  • NBS8321 Strategy, Management and Information Systems
  • NBS8322 E-Business
  • NBS8323 E-Commerce Start-up

You will take further compulsory modules (120 credits):

  • NBS8011 Dissertation
  • NBS8062 Research Methods (ICE/ABC/E-Business)
  • NBS8236 Customer Relations Management
  • NBS8519 E-marketing
  • NBS8526 Principles of Marketing

Entry Requirements

A 2:1 honours degree, or international equivalent, in any discipline.

We will also consider your application if you have narrowly lower or non-standard qualifications and a first degree related to business, eg:

  • management
  • international business
  • marketing
  • operations
  • entrepreneurship

If you have relevant work experience in a business or technological role you are also encouraged to apply.

E-Business (E-Marketing) MSc

Price on request