E-Business Internet Marketing

E-Business Internet Marketing

Course Objectives

The 'e-Buisness Internet Marketing' course deals with important online marketing concepts and procedures. This is a practical, hands-on course where attendees will have the opportunity to experience the latest tools and techniques currently used by successful e-Business enterprises.

By undertaking the course, attendees will be able to:

* Understand the fundamentals of various Internet marketing techniques
* Develop efficient online marketing plans
* Conduct optimum search engine and directory based marketing
* Undertake effective discussion forum and direct email marketing campaigns
* Deploy highly personalised Web-based marketing
* Exploit the potential of mass marketing using viral techniques
* Measure and evaluate the effectiveness of Internet marketing strategies

Who Should Attend

This training course is suitable for all who are interested in exploiting the Internet to extend their business operations regionally as well as internationally in a rapid, inexpensive and effective manner. It will be of special benefit to business management and marketing professionals.

Course Content

1. Internet Marketing Fundamentals

* Low Risks, Costs and More Benefits
* Broad Customer Base
* Push-Pull Strategy
* Powerful Branding
* Prospect Generation
* Building Trust
* Giving and Selling
* Reasons for Failure

2. Internet Marketing Plans

* Strategic Planning
* Situation Analysis
* Customer Analysis
* Market and Product Focus
* Pricing Strategy
* Product Distribution
* Promotion Mix

3. Network Marketing

* Mailing Lists
* Usenet Newsgroups
* Social Networking Sites
* Promotion Techniques
* Targeting Discussion Forums

4. Search Engine & Directory Marketing

* Robot Compiled Search Engines
* Human Compiled Directories
* Pay-Per-Click Search Engines
* Important International / Regional Search Engines & Directories
* Search Engine and Directory Liaisons
* Correct Web Site Promotion Procedures
* Getting 'Top' Search Result Positions: Search Engine Optimisation
* How 'Not' To Get Penalised
* Overcoming Search Engine Fickleness

5. Direct Email Marketing

* To Spam or Not
* Opt-In Direct Emailing
* Promotion Techniques
* Benefits of Email Push

6. One-To-One Web Marketing

* Site Personalisation
* Building Web Site Community
* Targeted Advertisement Delivery
* Real-time Product Customising
* Online Customer Service and Sales

7. Viral Marketing

* Viral Internet Marketing - Rapid, Inexpensive, Harmless and Unobtrusive
* Viral Marketing Techniques
* Successful Viral Marketing Strategies

8. Measuring e-Marketing Success

* Measuring Hits
* Measuring User Sessions
* Measuring User Click-Paths
* Measuring Revenues
* Measuring Tools