E-Business Management

Syllabus

Unit 1: Introduction to E-Business

Section 1: Historical development of the Internet and e-business

1.1 The rise of the Internet

1.2 The Internet moves from academia to mainstream

1.3 The growth in accessible technologies

1.4 The first "dot-coms"Section 2: Defining e-business

2.1 e-commerce versus e-business

2.2 Types of e-business transactions

2.3 The components of m-commerce Section 3: e-business versus traditional business models

3.1 Introducing e-business models

3.2 The threat of new entrants

3.3 Low barriers to entry

3.4 The threat of disintermediation

3.5 The threat of customer powerSection 4: Drivers for change

4.1 Why embrace e-business?

4.2 Where can e-business be applied in an organisation?

4.3 Identifying the cost benefit Section 5: Looking to the future

5.1 After the dot.com bubble

5.2 Trends in e-business models

5.3 Clicks and mortar as a future strategy

Unit 2: E-business - Applications, Models and Technologies

Section 1: E-business applications

1.1 E-business applications in context

1.2 On-line ordering

1.3 E-procurement

1.4 What is e-CRM?

1.5 B2B marketplaces

1.6 On-line training and learning

1.7 Customisation of web content

1.8 Secure customer access to websitesSection 2: Introduction to e-markets

2.1 From marketplaces to marketspaces

2.2 Portals and B2B marketplacesSection 3: Main technologies

3.1 HTML

3.2 Database technologies

3.3 EDI and XML

3.4 Content creation tools

3.5 Catalogue tools

3.6 Multimedia toolsSection 4: Inter- and intra-organisational information systems

4.1 E-mail

4.2 Intranets and extranets

Unit 3: E-Business and the Consumer

Section 1: Consumer-based models in e-business

1.1 E-shops and e-malls

1.2 E-auctions

1.3 Information brokerage

1.4 Aggregated buyingSection 2: On-line consumer demographics

2.1 The typical Internet customer

2.2 Internet demographics

2.3 Demographic variations

2.4 Growth markets of the futureSection 3: Market research on-line

3.1 Sourcing market research information on-line

3.2 Data miningSection 4: Internet promotional strategies

4.1 Using search engines for marketing

4.2 Approaches to web advertising

4.3 Case studies of success and failure of web advertising

4.4 Off-line advertising

4.5 Permission and relationship marketing

4.6 Legal implications of marketing on-line

Unit 4: Impact of E-Business on Business Processes

Section 1: Effect of e-business on business processes

1.1 Modelling business processes

1.2 Identifying the potential impact on all processes

1.3 Specific process examplesSection 2: Logistics and JIT delivery issues

2.1 E-business issues of logistics, fulfilment and JIT delivery

2.2 Case studies of e-business in fulfilment

2.3 Case study of e-business in JIT deliverySection 3: E-business and procurement

3.1 How does e-business affect the procurement process?

3.2 Case studies of e-procurement

3.3 Investigating e-procurement solution providers

Unit 5: E-business in the Service Sector

Section 1: Internet service delivery

1.1 Service industries

1.2 Atoms versus bits: Tangibles versus intangibles

1.3 Applicability of service delivery to the Internet

1.4 Factors restricting service delivery on-line

1.5 The future of the service sector on-lineSection 2: E-business in the service sector

2.1 Travel agents

2.2 Financial services

2.3 Legal services

2.4 Publishing

2.5 Lessons learned from case studiesSection 3: Regulating the service sector on-line

3.1 Legislation governing service provision on-line

Unit 6: Legal, Fiscal and Ethical Issues of E-Business

Section 1: Legal considerations

1.1 Identifying the legal implications of e-business

1.2 Taxation and the InternetSection 2: Financial considerations

2.1 Managing e-business risk

2.2 Return on investment

2.3 Sources of fundingSection 3: Ethical issues

3.1 Internal e-business ethics

3.2 Using personal data

3.3 Regional issues on a global stage

3.4 Intellectual propertySection 4: Privacy, security and trust

4.1 Privacy

4.2 Security

4.3 Trust

4.4 Dealing with internal and external security - firewalls

4.5 Security of transactions- public key infrastructure

4.6 Digital signatures

For a more detailed syllabus on this course, click here

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 120 hrs.