E-Mail Marketing

It wasn’t long ago that an extensive contingency of digital marketers predicted the imminent demise of e-mail marketing. As it turned out, e-mail marketing has only become more relevant, powerful and influential with each passing year. The number of emails being sent, received and acted upon is growing at record-pace. Over 100 billion e-mails are transmitted every day, with 73% of younger consumers now choosing e-mail as their preferred method of daily communication. By the end of the current decade, there will be approximately 3 billion e-mail users on a global basis. Suffice to say, the power and value of effective e-mail marketing must never be underestimated.

This targeted tutorial has been designed for anyone looking to make e-mail marketing work harder and more effectively for their business. Learn how to get your message out as efficiently as possible, targeting an appropriate audience and driving genuine engagement. Discover why e-mail marketing remains one of the most consistently-effective of all contemporary digital marketing strategies.