E-marketing Award
This award merges a knowledge of the marketing planning process, with the
tools and techniques that are available for online marketing. An
understanding of the changing marketplace is gained, such as the delegate
requirements and the adaptation an organisation must make in order to
succeed online. The traditional marketing mix tools are reviewed as well
as the many online tools that are available to the marketer. Many of the
new techniques that are available online, such as viral marketing,
advertising, affiliate schemes and sales promotions, are considered.
Please note that in order to undertake this award you must be a student
member of CIM and that membership, examination and assessment fees are not
included in our cost, which are detailed in our prospectus.
Entry criteria
There are no formal criteria for entry on to this
course but you are advised to have a knowledge of marketing.
Duration
You will be provided with course material that can be used
to study the course fully over around six weeks. In addition there is a
two-day workshop that takes a hands-on approach to understanding the
syllabus thoroughly.
The assessment
The e-Marketing Award is assessed in two parts. Part
one is a one-hour, online, multiple-choice exam. Part two is a 3,000-4,000
word marketing plan for your own business or a business of your choice.
Prospectus
You
may wish to download a copy of our prospectus, which includes pricing
information, course options, as well as the application forms.
To view more details of the course syllabus and workshop dates, please click
on the link below.
Module
This course consists of a single
module.
This course serves as an ideal introduction to all aspects of e-marketing.
There are no formal criteria for entry but some knowledge of marketing is
useful. Areas covered include: - Introduction to on-line marketing, the
marketing concept and the planning process
- Segmentation on-line and
change issues
- Understanding the e-delegate
- Website design
principles
- CRM and e-business
- On-line law
- Monitoring your
on-line activity
- Budgets and resources.
