ECommerce Training Course

ONE-TO-ONE Training Workshop, relevant to you and your business. UK shoppers spent a total of £38bn online in 2009 compared to £30bn in 2006. The ONS Omnibus Survey estimates that 18.3 million households in the UK (70 per cent) had Internet access in 2009. It is estimated to reach a total of 37 million by 2014. On average, each UK consumer spent £1,312 last year and online sales are growing.

E-Commerce is not a passing fad. It offers the opportunity to improve efficiency and increase revenue, reaching new markets both geographically and demographically. The key to a successful website is to plan ahead, armed with the knowledge of best practice in web design and the pitfalls to avoid.

Your website has to say the right things about your company, deliver the information visitors are looking for, work properly on all the different systems it might be viewed on and get a high ranking in the search engines. Meanwhile, it must be easy for you to manage and maintain.

Whether you are looking to develop a full online eBusiness or simply wishing to market your products and services on the internet this one day workshop covers all aspects of trading online, from technical issues to training needs to e-commerce marketing. The workshop will provide all the detail you need to understand, plan, implement and market an e-commerce store. It is designed for new or small business owners who do not yet have an internet presence or who are just starting out on the internet.

Course Content

Getting Started
• Are ready to trade online?
• Geographical markets
• Research your competition

Website Design
• Design
• Usability
• Navigation
• Site structure

Additional E-Commerce Module Implementation
• Google analytics
• AWeber
• Merchant feeds
• Bulk management tools
• Social Media integration
• Search engine tools

Legal Issues
• Terms & conditions
• Refunds & returns
• Distance Selling Regulations
• International selling laws
• Privacy
• Security

Product Management
• Product implementation
• Optimising content
• Optimising images
• Adding client interaction

Transactions
• Merchant accounts
• Payment service provider costs
• Systems integration
• Delivery options and tracking

Marketing
• Search engine optimisation
• PPC Marketing
• Online Market Places, E-Bay, Amazon, Google products etc.
• Customer relationship management & integration
• Call to action
• Customer Retention
• Discount Schemes
• Special Offers
• Hints & Tips to increase sales
• Marketing Tools

Free With E-Commerce Course
• Free Domain (.co.uk) and 1 years hosting
• Free website skin
• Search engine submission software
• Automated video, article, press release submitter
• Twitter automation software
• Wordpress blog
• Live help integration
• PPC voucher
• Access to our own online software