The Effective Account Manager

Henshall Centre

Course

In London

£ 425 + VAT

The best Self-development courses

See all

See all

Description

  • Type

    Workshop

  • Location

    London

  • Duration

    1 Day

The account manager’s job may be the most difficult agency position you’ll ever be in. You’re given new responsibilities, so you’re no longer just ‘doing’ regular tasks such as writing and pitching – you’re deciding who should do what and whether it’s any good.

This workshop will help you manage the three main aspects of your job: people (including yourself), clients and accounts/projects. The course is designed for account managers at all levels and is particularly valuable for people that have just been promoted.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

About this course

What to expect:

This is an intensive one-day workshop, limited to eight people, so we can give everybody personal attention and make the course relevant to their work.

The one day account manager course involves group work, exercises, discussion and case studies to give you a broad understanding as well as concrete examples and processes.

The course is designed for PR professionals, but can be tailored for any marketing communications function:
Account managers with less than two years’ experience
Newly promoted account managers
Senior account executives en-route to promotion

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Body Language
  • Team management
  • Leadership
  • Time management
  • Social Skills
  • Accounting
  • Project Management
  • Motivation
  • Communication Skills
  • Campaign Planning
  • Public Relations
  • Counseling

Course programme

Course content

Managing people

  • Setting meaningful and achievable objectives and goals
  • How to delegate properly
  • How to praise and reprimand effectively
  • Monitoring performance
  • Motivating account teams
  • Time management techniques
  • Managing up for the best results
  • Leadership skills
  • Key communications skills for managers

Managing accounts and projects

  • A solid campaign approach – from research to measurement
  • Implementing a PR plan – key success factors
  • Dividing a PR plan into clear milestones and tasks
  • Setting and managing timetables and deadlines
  • Project management basics
  • Managing and balancing workload
  • Management processes for projects

Managing clients

  • Building a respectful and trusting relationship
  • Reporting and resolving issues
  • Basic consulting skills
  • How to say no, politely and effectively
  • Managing progress and reporting

See related categories

The Effective Account Manager

£ 425 + VAT

The best Self-development courses

See all

See all