Effective Business Writing

Details
 
Max number of participants: 10
Duration: 1 day
Available as: In-company and public course
 
Benefits
 

• Choose the most appropriate method of communication for the situation
• Produce clear, concise, easy to read documents
• Write with impact and capture the reader’s attention
• Save time on unnecessary re-work
• Use the principles of good written communication
• Increased confidence in your ability to write well
 
What you will learn
 
Key principles of written communication
• Know which form of written communication to use
• What gets in the way of effective communication
 
Report writing in business
• The function and characteristics of reports
• The Five Cs of effective report writing
• Use the Fog Factor to assess how easy it is to read
• The 10 steps of report writing for credible results
 
The stages of writing
• Collecting and selecting content
• Organising and structuring information
• Writing the first draft – getting the process going
• Revising and proof reading before you send
 
Writing a winning proposal
• Why proposal writing is different from report writing
• Understanding your client first and using the proposal to build a relationship
 
Making writing compelling
• Why being concise, varying sentence length and using simple words are vital
• Using active language and ‘power’, not ‘wimp’ talk
 
Avoiding common grammar and punctuation errors
• Simple rules that make it easy to avoid mistakes
• Where and when not to use commas, periods, colons, exclamation marks and apostrophes
 
Writing effective emails
• Specific rules and advice for writing emails and     distributing documents electronically
• Why saying the most important thing first is vital