Effective Business Writing - Introduction
Available Start Dates: chose your own
Price: see custom ratecard
Duration: 1
Platforms: PC & Mac
This course is packed with practical hints and tips to help you write
more clearly and persuasively. In just one day you will learn how to
apply the principles of good communication to everyday business writing
tasks such as: emails, letters, customer proposals, business cases, case
studies, management reports, supplier briefs, marketing plans, technical
reports, tender documents and user instructions.
* Write more quickly and with greater confidence, structure your
writing for maximum impact
* Express your ideas more clearly and concisely
* Attract and hold your reader's attention
* Make a winning case through the written word
* Tailor your words to specific audiences
* Exploit techniques used by professional copywriters
* Handle large business writing tasks more efficiently
Course Outline
Day 1
Devised and presented by a highly experienced corporate copywriter, this
course gives delegates clear guidance on how to communicate effectively
through the written word. You will learn how to write for a variety of
audiences including: customers, prospective customers, the general
public, suppliers, investors, business partners, job applicants, new
recruits, senior managers and other colleagues. There is also an
opportunity to bring along an example of your writing and have it
constructively reviewed by the tutor.
Other helpful features include:
Powerful tips to boost readability
three golden rules of good business writing
Six ways to make your writing more accessible
Ten ways to make your words more presentable
Ten common mistakes and how to avoid them
Special exercises to enhance your business writing skills
Essential checklist for business writers
