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Effective Copy Writing

Short course

In Haslemere ()

Price on request

Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

A highly practical workshop addressing all the key aspects of persuasive written communication. Suitable for: Anyone responsible for persuasive written communication, ie proposals, sales letters and promotional literature

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Course programme

Effective Copy Writing

(1 day)

Ideal for

Anyone responsible for persuasive written communication, ie proposals, sales letters and promotional literature.

Benefits

A highly practical workshop addressing all the key aspects of persuasive written communication.

Content of the course

  • Fundamentals of writing persuasively
  • What are the opportunities to write?
  • The particular qualities of written communication
  • Vital guidelines for reader and writer
  • Formats: letters, emails, press ads, online, mailshots etc…
  • The implications and value of grammar
  • Preparing to write: the four key stages
  • IDEA - flexibility and impact

Effective Copy Writing

Price on request