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Effective Copy Writing
Short course
In Haslemere ()
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
A highly practical workshop addressing all the key aspects of persuasive written communication. Suitable for: Anyone responsible for persuasive written communication, ie proposals, sales letters and promotional literature
Reviews
Course programme
Effective Copy Writing
(1 day)
Ideal for
Anyone responsible for persuasive written communication, ie proposals, sales letters and promotional literature.
Benefits
A highly practical workshop addressing all the key aspects of persuasive written communication.
Content of the course
- Fundamentals of writing persuasively
- What are the opportunities to write?
- The particular qualities of written communication
- Vital guidelines for reader and writer
- Formats: letters, emails, press ads, online, mailshots etc…
- The implications and value of grammar
- Preparing to write: the four key stages
- IDEA - flexibility and impact
Effective Copy Writing