Effective Copywriting

EFFECTIVE COPYWRITING BY DISTANCE LEARNING
by Alison Baverstock and Cathy Douglas "Having received my last assignment I would just like to say thank you very much for your meticulous marking and helpful comments throughout the course. I started as a complete beginner and now feel I would be able to tackle many different writing assignments - I have in fact already got some work, which seemed like a distant dream a year ago. I would recommend the course to anyone wishing to get a grounding in practical writing skills."
L Nankivell

This ten unit course will help you to acquire the skills you need to write copy for just about any purpose. Although there is a bias towards copywriting in publishing, each unit focuses on a different area so that, by the end of the course, you should be able to turn your hand to almost anything.

Throughout, the materials examine the aim of the promotion piece, the audience to be addressed, the marketplace and the nature of the product itself. You will also learn about the impact of design and production issues on copywriters.

You will be guided through real-life examples and asked to improve on existing copy. Each module concludes with a written assignment in which you will prepare a piece of copy from information supplied. Your tutor will mark your work and return it with detailed comments and advice for you to apply as you work through the next module.

You will need access to a computer or typewriter in order to complete the assignments. A good dictionary and thesaurus are also recommended.

On successful completion of the course, you will receive a certificate, indicating the level of pass you have achieved (pass, merit or distinction).

You will also be eligible to enter your details on the Publishing Training Centre's Freelance Directory.
Programme summary

• Introduction
• Crib sheets for copywriters
• Research - knowing the product and the market before you start to write
• Writing basic information
• Design, layout and production
• Writing for the trade
• Advertisements
• Product pack copy and book blurbs
• Writing for the media (including press releases and feature material)
• Direct marketing material
• Writing for spoken delivery
• Conclusion - where do you go from here?

Effective Copywriting - full programme ...
About the authors
Alison Baverstock works for both publishing and non-publishing clients offering marketing and management consultancy, copywriting and extensive direct marketing expertise. Cathy Douglas is a former Publicity Director for Ebury, and now works for both publishing and non-publishing clients offering editorial and marketing expertise. Both Alison and Cathy are tutors on the Publishing Training Centre's Copywriting Workshop.
Your tutor
Either Alison Baverstock or Cathy Douglas (see above) will be your tutor for this course.
Course fees
Effective Copywriting by Distance Learning is £385, which can be paid in instalments. This covers all course materials, marking of modules and professional tutor support. It does not cover your postage costs or the cost of telephone calls to your tutor.
Money back guarantee
If, within 30 days of receiving your course materials (and before any assignments have been marked), you decide that the course is not for you, simply return the materials to us, in perfect condition, to receive a full refund.