Effective Digital Marketing
Course
In Cardiff
Description
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Type
Course
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Location
Cardiff (Wales)
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Duration
2 Days
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Start date
Different dates available
Courseware Folder Certificate Experienced Instructor Materials Refreshments
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- IT
- Marketing
- Marketing Strategy
- Digital Marketing
- Social Media
- Media
Course programme
Introduction
This course is designed for all those who need to implement the digital marketing strategy for their organisation.
This may mean very hands on ‘doing it all’ approach or briefing the relevant agencies and experts to undertake this for you.
Pre-Requisites
There are no pre-requisites for this course.
Who should attend?
This course is Suitable for all those involved in implementing the digital marketing strategy either personally or through managing agencies and digital ‘experts’.
What will you learn?
- Create a digital marketing strategy
- Create/review a web site (most people will already have a website)
- Construct an email campaign
- Understand search engine optimisation
- Plan and implement a PPC campaign
- Improve your search engine ranking
- Implement a blog campaign
- Start using social media
- Implement and measure a social media campaign
Course Outline
Creating a digital marketing strategy
- What it is capable of achieving
- Integrating with the marketing and communication strategy
Setting up the digital infrastructure
- Web site development
- Social media
- Email campaign management
- The rules of ecommerce
- E-bulletins and newsletters
- The role of extranets
Search Engine Optimisation
- The rules of SEO
- Getting top billing
- Improving and maintaining your ranking
Pay Per Click Campaigns
- Setting up and managing the process
Email marketing
- Building the database / selecting the audience
- Setting up the campaign
- Frequency and content
- Writing compelling emails
Blogs
- Setting up a blog
- Attracting and retaining followers
Social Media
- Planning your social media campaign
- Establishing a profile on Facebook or Linkedin
- Using Twitter to reinforce brand messages
Social media engagement and CRM
- Integrating your social media platforms
- Building relationships on social media
- Advertising on social media
Viral Marketing
- The pros and cons
- Using viral to build rapport
The metrics of digital marketing
- Putting in place the measurements
- Learning from what works and what doesn’t
Additional information
- Gain an Understanding of Search Engine Optimisation
- Learn to implement a blog campaign
- Understand how to plan and implement a PPC campaign
- Develop your Digital Marketing Effectiveness ability.
- GUARANTEED LOWEST PRICE IN THE INDUSTRY
- Learn to create a digital marketing strategy
- Courses delivered by experienced instructors
- Courses delivered in dedicated venues
- Book Online or Call 01344 203999 to speak to a Digital Marketing advisor today
Effective Digital Marketing