Effective Digital Marketing

Course

In Cardiff

£ 995 + VAT

Description

  • Type

    Course

  • Location

    Cardiff (Wales)

  • Duration

    2 Days

  • Start date

    Different dates available

Courseware Folder Certificate Experienced Instructor Materials Refreshments

Facilities

Location

Start date

Cardiff
See map
Castle Street, CF10 1SZ

Start date

Different dates availableEnrolment now open

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Reviews

This centre's achievements

2016

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • IT
  • Email
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media
  • Media

Course programme

The Knowledge Academy Effective Digital Marketing 2 day course covers the following topics:

Introduction

This course is designed for all those who need to implement the digital marketing strategy for their organisation.

This may mean very hands on ‘doing it all’ approach or briefing the relevant agencies and experts to undertake this for you.

Pre-Requisites

There are no pre-requisites for this course.

Who should attend?

This course is Suitable for all those involved in implementing the digital marketing strategy either personally or through managing agencies and digital ‘experts’.

What will you learn?

  • Create a digital marketing strategy
  • Create/review a web site (most people will already have a website)
  • Construct an email campaign
  • Understand search engine optimisation
  • Plan and implement a PPC campaign
  • Improve your search engine ranking
  • Implement a blog campaign
  • Start using social media
  • Implement and measure a social media campaign

Course Outline

Creating a digital marketing strategy

  • What it is capable of achieving
  • Integrating with the marketing and communication strategy

Setting up the digital infrastructure

  • Web site development
  • Social media
  • Email campaign management
  • The rules of ecommerce
  • E-bulletins and newsletters
  • The role of extranets

Search Engine Optimisation

  • The rules of SEO
  • Getting top billing
  • Improving and maintaining your ranking

Pay Per Click Campaigns

  • Setting up and managing the process

Email marketing

  • Building the database / selecting the audience
  • Setting up the campaign
  • Frequency and content
  • Writing compelling emails

Blogs

  • Setting up a blog
  • Attracting and retaining followers

Social Media

  • Planning your social media campaign
  • Establishing a profile on Facebook or Linkedin
  • Using Twitter to reinforce brand messages

Social media engagement and CRM

  • Integrating your social media platforms
  • Building relationships on social media
  • Advertising on social media

Viral Marketing

  • The pros and cons
  • Using viral to build rapport

The metrics of digital marketing

  • Putting in place the measurements
  • Learning from what works and what doesn’t

Additional information

  • Gain an Understanding of Search Engine Optimisation
  • Learn to implement a blog campaign
  • Understand how to plan and implement a PPC campaign
  • Develop your Digital Marketing Effectiveness ability.
  • GUARANTEED LOWEST PRICE IN THE INDUSTRY
  • Learn to create a digital marketing strategy
  • Courses delivered by experienced instructors
  • Courses delivered  in dedicated venues
  • Book Online or Call 01344 203999 to speak to a Digital Marketing advisor today

Effective Digital Marketing

£ 995 + VAT