Effective Internet Marketing

Demystify internet marketing. This course will open the door to the benefits and cost efficiencies that can be had from optimising your online marketing. It will teach you the right way to optimise your search engine presence, drive traffic to your site, the promotion techniques available, and crucially, how to measure the result

Course Outline:
Internet marketing fundamentals.
Cost/Benefits, push-pull strategy, branding, building trust Internet marketing plans.
Strategic planning, situation analysis, customer analysis, market and product forces: pricing strategy, product distribution, promotion mix
Discussion forum marketing.
Mailing lists, usenet newsgroups, web based forums, promotion techniques, targeting discussion forums
Search engine &, directory marketing.
Differing search engines, search engine and directory liaisons, getting top search result position, how not to get penalised
Direct email marketing.
To spam or not, opt-in direct e-mailing, promotion techniques, email push
One-to-one web marketing.
Site personalisation, building web site community, online customer service and sales
Viral marketing.
Viral internet marketing, viral marketing techniques, successful viral marketing strategies
Measuring e-marketing.
Measuring hits, measuring