Email Marketing

Email continues to be invaluable as a customer communications tool despite ongoing challenges centred around deliverability and in-box standout. An email marketing expert will demonstrate how results and deliverability can by significantly improved by addressing common challenges head-on.

All aspects of email marketing planning, from setting realistic objectives and strategies through to improving deliverability. This in-depth course will cover the following topics:

Email marketing planning
• Setting realistic objectives
• Reviewing options for email communications preferences and profiles
• Defining an appropriate touch strategy
• Getting the most from your list through segmentation and targeting
• Strategies to improve deliverability
• Briefing on the latest privacy laws, guidelines and codes

Improving email campaign results
• Defining multi-message campaigns
• Multichannel marketing - integrating email with offline marketing
• Using behavioural / response-based targeting

Improving enewsletter results
• Assessing current enewsletter effectiveness beyond open and click rates
• Matching content and offers to audiences to achieve results
• Integrating enewsletter and campaign activity
• Improving your enewsletter templates to increase response