Email Marketing

Short course

In Chertsey

Price on request

Description

  • Type

    Short course

  • Location

    Chertsey

  • Duration

    1 Day

With the latest theory and proven practice in successful email marketing, this course will give you confidence to build email into your marketing strategy. With hands-on interactive exercises, you will learn about the practical issues involved in planning and implementing an email campaign. You'll also learn how email can be used to gain, keep and develop customers looking at the choices involved in following a permission strategy. Suitable for: Those with responsibility for their organisation's outbound email, e-marketing strategies or lead generation activities: marketing and sales managers, marketing executives, client relationship managers, business development managers, marcoms managers, direct marketers.

Facilities

Location

Start date

Chertsey (Surrey)
See map

Start date

On request

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Reviews

Teachers and trainers (1)

Daniel Rowles

Daniel Rowles

Trainer

Course programme

A 1-day training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!

Our 1-day marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.

Don't forget, all 1-day training courses qualify for 6 hours CPD.

Course Content and Programme**

9.00 --- Registration and Coffee

9.30---Course Starts

Session 1 - Principles and Planning

  • Email marketing strategy
  • Email and integrated marketing
  • Direct and Relationship marketing
  • Writing an email communications plan
  • Permission marketing

11.30 -- Session 2 - Planning and Executing Your Email Campaign

  • The planning stage
  • Targeting online users
  • Goal setting
  • Resources (budget and manpower)
  • Scheduling
  • Your database; and growing it
  • The law & ethics
  • Email marketing systems overview

1.00 --- LUNCH

1.30 --- Session 3 - Attention grabbing design and content

  • HTML vs Plain text
  • Understanding the key design and content components
  • Email copywriting
  • Email real estate
  • Viral email

2.45 ---- Session 5 - Latest in email marketing

  • RSS
  • Analytics
  • Deliverability

3.30 ----Session 6 - How to get better

  • Testing
  • Monitoring
  • Benchmarking

4.30 --- CLOSE

Course Overview

With the latest theory and proven practice in successful email marketing, this course will give you confidence to build email into your marketing strategy. With hands-on interactive exercises, you will learn about the practical issues involved in planning and implementing an email campaign. You'll also learn how email can be used to gain, keep and develop customers looking at the choices involved in following a permission strategy. You'll consider how email fits with your online and offline communications mix, how to write killer email copy, measure results and have the right context to assess and analyse your campaigns.

Additional information

Payment options: £399 single person booked by Friday 16th July £698 for two people booked by Friday 16th July ------------------------------------------------- £449 single person booked after Friday 16th July £798 for two people booked after Friday 16th July £349* current and past OCOM students *No further discounts apply

Email Marketing

Price on request