course-premium

Email Marketing & Mailchimp Course (1-Day Classroom)

Business Consort - Digital & Social Media Academy
4.5
5 reviews
  • Very helpful trainer, she gave me all the information I needed. The course has benefitted me a lot as I was completely new to Mailchimp. Would recommend it to others.
    ← | →
  • I've finished three courses with Business Consort and every single one of them has been highly beneficial to me. For instance, after taking the One Day Mailchimp course with Dawn, I've been managing our email marketing successful for over a year. Thank you.
    ← | →
  • I knew I had big gaps in my user experience of Mailchimp but fortunately Dawn is a knowledgeable teacher and very good at honing the points. This course has given me the ideas to increase my business efficiency. I'm so happy and definitely recommend.
    ← | →

Short course

In London and Manchester

£ 399 + VAT

Run successful email marketing campaigns!

  • Type

    Short course

  • Level

    Intermediate

  • Location

    At 2 venues

  • Class hours

    6h

  • Duration

    1 Day

The course will suit anyone who is involved in delivering e-mail marketing campaigns, either in-house or agency side. It is ideal to enhance knowledge of email marketing strategy and running email marketing campaigns.

Facilities

Location

Start date

London
See map
150 Minories, EC3N 1LS

Start date

On request
Manchester (Greater Manchester)
See map
Lowry House, 17 Marble Street, M2 3AW

Start date

On request

About this course

Import and manage your email marketing lists.
How MailChimp will work with other marketing tools and software within your business.
Ensuring your settings are correct.
Gain a clear understanding of MailChimp’s best practice that you have to adhere to.
Learn how to use MailChimp to design and create effective email campaigns.
Learn practical and proven strategies using MailChimp to generate leads & ultimately increase business profits.
Have the ability to monitor campaigns and use metrics to increase campaign results and a demo of the NEW pro features.
Learn how to create and implement an email strategy using MailChimp.
Using MailChimp for advanced list building, segmentation and grouping.

Questions & Answers

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Reviews

4.5
excellent
  • Very helpful trainer, she gave me all the information I needed. The course has benefitted me a lot as I was completely new to Mailchimp. Would recommend it to others.
    ← | →
  • I've finished three courses with Business Consort and every single one of them has been highly beneficial to me. For instance, after taking the One Day Mailchimp course with Dawn, I've been managing our email marketing successful for over a year. Thank you.
    ← | →
  • I knew I had big gaps in my user experience of Mailchimp but fortunately Dawn is a knowledgeable teacher and very good at honing the points. This course has given me the ideas to increase my business efficiency. I'm so happy and definitely recommend.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Daniella Undasan

4.5
21/03/2018
What I would highlight: Very helpful trainer, she gave me all the information I needed. The course has benefitted me a lot as I was completely new to Mailchimp. Would recommend it to others.
What could be improved: All good.
Would you recommend this course?: Yes

Helen L

4.5
20/03/2018
What I would highlight: I've finished three courses with Business Consort and every single one of them has been highly beneficial to me. For instance, after taking the One Day Mailchimp course with Dawn, I've been managing our email marketing successful for over a year. Thank you.
What could be improved: Nothing.
Would you recommend this course?: Yes

Muir J.

4.5
19/03/2018
What I would highlight: I knew I had big gaps in my user experience of Mailchimp but fortunately Dawn is a knowledgeable teacher and very good at honing the points. This course has given me the ideas to increase my business efficiency. I'm so happy and definitely recommend.
What could be improved: .
Would you recommend this course?: Yes

Jill H.

4.5
18/03/2018
What I would highlight: Great course, good advice from trainer and practical tips that can be implemented straight away. Superlative, thanks Dawn.
What could be improved: .
Would you recommend this course?: Yes

Richard Soper

4.5
17/03/2018
What I would highlight: I wasn't expecting anything in particular but the trainer has been very professional and I have learnt a wealth of knowledge to implement.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Email
  • Email Marketing
  • Marketing Strategy
  • Digital Marketing
  • Marketing Mix
  • Marketing Tools
  • Marketing Research
  • Marketing Campaign
  • Marketing Analysis
  • Marketing

Teachers and trainers (1)

Dawn McGruer

Dawn McGruer

Head Tutor / Director

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

Course programme

This is one of our masterclass courses so we aim to ensure all delegates have the ability to use MailChimp, to implement and manage a business email campaign as well as create a basic email marketing strategy for an email marketing campaign.

As well as the knowledge of MailChimp’s advanced features and tools to develop onto even the most complex campaigns after the course.

What topics will the course cover?

All MailChimp’s Features

Create

  • Email Designer
  • Email Templates
  • Integrations
  • Multi-User Accounts
  • Merge Tags
  • Email Beamer

Manage

  • Custom Forms
  • Segmentation and Groups
  • Advanced Segmentation
  • Subscriber Profiles

Deliver

  • Automation
  • Geolocation
  • Email Delivery
  • Delivery by Time Zone
  • Email Client Testing
  • RSS-to-Email

Analytics

  • A/B Testing
  • Reports
  • Multivariate Testing
  • Comparative Reports

Mobile

  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp Subscribe
  • MailChimp Editor
  • SMS for Events

Share

  • Campaign Archives
  • Social Profiles
  • Social Sharing

What’s included?

Includes refreshments, all course materials and unlimited post course support.

What you’ll learn:

  • Following this training course you will a better understanding of:
  • Effectively run email marketing campaigns using MailChimp
  • Adhere to MailChimp’s and general email broadcasting & data protection laws
  • Create subscribers lists and data capture forms
  • Improve your campaign deliverability
  • Use campaign metrics and MailChimp testing and diagnostics tools to make continuous improvements
  • Design email campaigns adopting best practice design and development guidelines
  • Test your email HTML across different email readers
  • Plan for future developments such as behavioural marketing and automation

See related categories

Email Marketing & Mailchimp Course (1-Day Classroom)

£ 399 + VAT