Enterprise and Entrepreneurship Course

Your entrepreneurial vision
• What is entrepreneurship?
• What is a strategic vision?
• How do I turn my product idea into a scalable business idea?
• What factors will influence the success of my business model?
• How should I talk about my business idea?
• Which business type is best for me?
• How much attention should I give to brand development?
• What other issues should I consider?

Leading the initiative
• Who should be involved?
• What is the best organisational structure for me?
• How can I build relationships with customers?
• How do I manage financial aspects?
• What do my investors and stakeholders need to know?
• How should I manage risk?

Developing a sustainable venture
• Why does business development matter?
• When is the right time to expand?
• How do I identify opportunities for growth?
• How can I gather relevant information?
• What tools can I use to inform decision-making?
• How should I manage the innovation process?

Creating, measuring and harnessing value
• What is the value chain?
• How should I measure success?
• How can I estimate the value in my enterprise?
• When should I re-evaluate my business model?
• How can I release the value in my business?
• What should my long-term entrepreneurial strategy be?

Staying on track
• Why do business plans and businesses fail to deliver?
• How can I stay afloat in a crisis?
• Where can I find support and advice?
• What do I do if my concept fails?
• When should I hand over the project to a successor?