Entrepreneurship (4 years including foundation year)

• A degree like no other - hands-on learning of the real skills for business.
• Ideal preparation for would-be entrepreneurs.
• This course has been designed alongside leading entrepreneurs and offers unique insights into how entrepreneurs think and the decision-making process in business.
• A continuous practical focus means you will be preparing for the real world of business. As part of this you will have the opportunity to visit local business and enterprise opportunities.
• Graduates from this programme will also be awarded a Level 5 Diploma in Management and Leadership from The Chartered Management Institute (CMI).

This foundation year is designed to give you the skills, knowledge and grounding to get the most from higher education. Through the mix of modules taken in this year you will gain confidence, develop new skills, and gain knowledge which will give you the foundations for success in your chosen degree.

• Personal, Professional and Academic Skills
• Contemporary Issues
• Fundamentals of Finance
• Quantitative Methods for Business
• Introduction to Business
• Introduction to Marketing

In year one there will be a focus on supporting entrepreneurial thinking and business start-ups, with an emphasis on business, management and marketing later in the course. However, this is flexible in order to offer the right business support to each student.

Knowledge will be gained from a variety of sources. You will learn essential skills such as basic finance and marketing. This will be reinforced by continuous access to real-life entrepreneurs and business leaders. We have access to a huge network of business professionals, all of whom are generous and altruistic with their time and knowledge; they want others to succeed and are passionate about supporting ambitious and enthusiastic students of business.

• Business: Past, Present and Future
• Business Communication Skills for Marketing
• Business Idea Generation
• Marketing Essentials
• The Nature of Entrepreneurship
• Business Idea Development

In year two the focus will change onto the essential ingredients for growing business to commercially viable levels. You will carry out a business project involving setting up a formal start-up, supervised by academics and entrepreneur mentors. By this stage our students will have the confidence to be thinking in a bold and pioneering fashion.

• Competitive Intelligence Research
• New Product Development
• Customer Service Excellence
• Digital Marketing
• Engaging and Leading People
• Financial Decision Making

In your final year you will be learning about things like leadership, influencing skills, advanced sales techniques and corporate social responsibility. Our students will leave us equipped with skills that could make a real difference to their future careers and lifestyles. You will complete a live business plan which will be assessed.

• Strategic Thinking
• Gastronomy and Oenology*
• Employment Law*
• Globalisation: Challenges and Opportunities*
• Strategic Marketing
• Corporate Governance and Ethics**
• Contemporary Issues in Tourism Management**
• Contemporary Issues in Hospitality Management**
• Dissertation

*  Choice of 1 of 3 modules
** Choice of 1 of 3 modules

Each module should require around 36 hours of direct learning through a combination of lectures and tutorials. An estimated further commitment of 160 independent study hours will be required for each module, although this can vary from student to student.

The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.