Essential Business Writing

Overview

Enhance your ability to produce business documents with clarity, impact and efficiency.

Who should attend

All levels, from directors and senior managers to career-orientated support staff. Anyone who needs to communicate concisely and clearly, including general management, marketing, human resources, sales, project management and finance.

Course objectives

By the end of this practical course, you will be able to:

> Master essential punctuation and grammar rules to communicate more effectively

> Plan and construct letters, memos or emails effectively in various situations

> Maximise clarity, impact and persuade the reader

> Write with an increased confidence and in a more disciplined manner

Course content

Introduction to Business Writing

> Understanding the purpose/objective of your writing

> Identifying the barriers to effective business writing

> Understanding the constraints and advantages of the exercise

Understand and Apply Grammatical Guidelines

> Understanding commonly used terms

> Identifying commonly misused words

> Avoiding common mistakes

> Avoiding redundant phrases and jargon

> Acknowledging differences in the use of grammar in verbal and written communication

Construct your Message

> Understanding how to structure sentences

> Selecting the relevant points of your message

> Structuring your points in a logical sequence

> Using the appropriate layout

Convey your Message Clearly

> Capturing the attention of the reader

> Avoiding lengthy paragraphs and sentences

> Using proof reading techniques

> Creating an appropriate and personal style

Developing your Style of Business Writing

> Expressing yourself:

- conversational and appealing writing

> Enhancing your language skills

> Expanding your vocabulary