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Essential Marketing Skills

in Maguire Training (England)

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This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Classes
Course objectives This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.
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course provider
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Course programme

Essential Marketing Skills
Essential Marketing Skills
Duration: 1 Day
This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.
Content includes:
 
  • Characteristics of good marketing
  • S.W.O.T analysis
    • implications for the company
  • A P.O.I.S.E marketing strategy
    • Profitable
    • Offensive
    • Integrated
    • Strategic
    • Effective
  • Segmenting the market
  • Selling using research information
  • Positioning ~ 4 P's product / price / place / promotion
    Using market research and information
 
Associated courses to the above subject include:
- Strategy Selling
- Managing Key Accounts
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Words related to the courses viewed: marketing communications

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