EVENT MANAGEMENT - BRE209
COURSE STRUCTURE
There are nine lessons in this module as
follows:
1. Scope and Nature of Event Management
2.
Developing the Concept
3. Physical an Human Resources
4.
Project Logistics
5. Marketing an Event
6.
Financial Management
7. Risk Management
8.
Staging the Event
9. After the Event
EXAMPLES
OF WHAT YOU MAY DO IN THIS COURSE
-Research to find out what
events are taking place in your locality.
-Study and compare different
events.
-Review marketing of various real life events.
-List sources
of potential financial support for an event.
-Interview someone who has
managed an event.
-Explain the different legal and ethical
responsibilities with respect to risk management of an event.
- Explain
two methods of reducing liability, which could be used by the organisers
of any event.
-Compile a stage plan, contact responsibility list, &
production scheduler, with relevant run sheets for a one day seminar.
-Write
a procedure (step by step) for choosing a venue for staging an event.
-
Attend a trade show or exhibition and evaluate its success.
-
Participate in the staging of an event, either in a professional or
voluntary capacity.
-List reasons why an evaluation would be undertaken
after an event
-Prepare a report to evaluate the event you attended.
COURSE
AIMS
* Identify the various tasks which are involved in the
management of a variety of different types of events.
* Explain how a
range of different types of events are initiated and planned.
*
Determine the human and physical resources required to deliver different
types of events.
* Determine how physical and human resources will be
organised in preparation for staging an event, in order
that needs
are appropriately catered for.
* Develop a marketing plan for an event.
*
Develop a Financial Management Plan for an Event.
* Develop a series of
Risk management procedures to minimize the impact of different types of
problems including financial, legal, marketing, crowd control, food
services, and hygiene.
* Describe the way in which facilities and
services are managed during the actual delivery of an event.
* Review
an event after its delivery.
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